NEED FOR NATURE MOVEMENT
The NEED FOR NATURE MOVEMENT is a heart-driven project grounded in the belief that the more nature-connected people we have on this planet, the greater the impact our sustainability-conscious actions will have on our shared future.
The movement is founded on a deep ideological desire, goal, and need to contribute to saving the planet by (re)connecting humans with nature.
NEED FOR NATURE MOVEMENT is a non-profit initiative launched by Tanya Uhnger Wünsche, Nature Connectedness Researcher and Facilitator, and founder of NEED FOR NATURE GROUP. During its development phase, the movement is hosted by NEED FOR NATURE GROUP, but it is not part of the company’s commercial products or services.
The NEED FOR NATURE MOVEMENT is a global initiative with the purpose of creating ripple effects and growing into a strong international network of like-minded souls. Through the work of the movement, people are invited to join the community based on the core idea that the more we unite knowledge, skills, and passion, the bigger challenges we can overcome together.
The movement is built around five core tasks that we believe must be addressed to move toward our goal of saving the planet and contributing to the fulfillment of the UN’s 2030 Agenda and future international sustainability recommendations.
INFORM
By spreading knowledge and awareness of the human psychological need for Nature Connectedness and the many physical, mental, social, and planetary health benefits it brings, we can grow stronger together through collaboration.
INSPIRERE
By sharing knowledge, methods, wisdom, and visions on why and how we can facilitate deep and continuous Nature Connectedness for ourselves and others.
INFLUENCE
By growing into a powerful professional community, we can act as ambassadors and advocates for Nature Connectedness, speaking up for nature, giving nature a voice, and guiding researchers, investors, nature lovers, and nature-deprived fellow humans alike.
IMPLEMENT
By influencing from both bottom-up and top-down perspectives at the same time, we are able to support political decision-makers in making conscious and wise choices on behalf of everyday life in our planetary home.
IMPACT
Ultimately, the highest aim of the movement is to unite global efforts in addressing environmental challenges that impact all ecosystems, and to improve the current and future conditions for both human and planetary health.